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I recently had a conversation with a media mogul alluding to the fact I may be a dinosaur – this got me thinking.
He claimed social media was the intelligent way to get your message across and drive businesses forward. Ain’t going to argue with that! I agree as part of the marketing mix it is a great method to broad brush your message across and drive an audience to your front door.
15% of marketers surveyed say their company still does not regularly review email opens and clicks. Only 23% say they have integrated their website and emails to track what happens after a click. (Source: MarketingProfs, 2016)
Once they have homed in what next? Your expectations are they will call you. Nope. People are strange beasts – they look at what is offered and unless it’s an exact fit, an actual need – they will seldom call you. A missed opportunity.
The trick is to get them over the threshold – call them – you know they have been looking at your website. You have software that tracks who has visited your website
Is cold calling dead? No, not quite. But a more driven approach to targeting your audience and actually then asking them questions will inevitably drive your sales pipeline forward.
Is warm calling the way forward yes!
My name is Wendy Hawthorne, and this dinosaur has life in her yet.
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